X_Q&A with Collingwood Football Club CEO, Craig Kelly

Join Collingwood Football Club’s CEO and 1990 Premiership player, Craig ‘Ned’ Kelly, in an exclusive evening Q+A event at Optus Stadium, Friday June 2, 2023.

A Magpies legend, Craig enjoyed a successful AFL career at the Club between 1989 – 1996, playing 122 games and kicking 43 goals as a defender.

During his playing career, Craig also led the marketing and sales and events division of the Club, which post-career saw him contracted by the AFL to manage AFL Pro Squad – a new player, marketing and promotions business at the time.

In 1996, Craig then went on to be one of three founders of TLA (formerly ESP) – a leading sports marketing agency with expertise across talent management, events management and activations, communications and content, digital and broadcast media, technology and game day operations, and merchandise. There, Craig became a highly respected talent manager and a long-term CEO of the company, overseeing operations in Australia and the United Kingdom. 

Hosted by 6PR’s Adrian Barich on the eve of the WCE v Collingwood match at Optus Stadium, hear Craig discuss what it means to lead one of the biggest and most successful AFL Clubs in Australia, and what the future holds for the black and white faithful.

Guests will enjoy a ‘behind the scenes’ tour at Optus Stadium to include the Pies changerooms and the Stadium’s media centre as well as premium food & beverages.  

Book now to secure your tickets to this exclusive event.